In today's world, you do not necessarily have to sell something that the
majority of people want in order to make a profit. You could instead
work your way toward a niche market, selling something that only a small
percentage of the population will be interested in - but for which that
group will be willing to pay a good amount of money. If you want to do
this, you have to connect with those niche customers. The problem is
that they may not be anywhere near your store.
